Yet in practice, I suspect that many 4D movies run the risk of disturbing the cinematic storytelling experience with effects that seem more gimmicky than immersive. The idea of combining Hollywood's biggest blockbusters with the multi-sensory thrills of amusement park rides has proven fairly effective at attracting moviegoers willing to pay higher ticket prices for the promise of added novelty. More recently, a South Korean company named CJ 4DPLEX has built a global business upon a chain of "4DX" movie theaters that aim to enhance on-screen action with motion chairs and environmental effects ranging from scents to bubbles. Amusement parks such as Disneyland and Universal Studios have featured 4D ride experiences in specialized settings for more than 30 years. shores, but halfhearted attempts to retrofit traditional films with 4D effects may limit the storytelling format's potential in the long run. The 4D movie concept has proven popular enough to spread well beyond South Korea and even to reach U.S. Each moviegoer paid the equivalent of about $16 for the privilege of seeing the film in "4D" - an experience that aims to transform traditional moviegoing into an amusement park ride complete with 3D glasses, shaking chairs and occasional jets of air or water squirting people's faces. If you have unique body proportions and do not fit comfortably in the 4DX chair, please ask the attendant at the theater for further guidance.Credit: CJ E&M Public worries over the MERS virus outbreak in South Korea didn't stop young couples from packing into a Seoul movie theater to catch "Jurassic World," the latest film in the 15-year-old Hollywood franchise about scientists resurrecting extinct dinosaurs. Each 4DX chair is designed to hold up to 230 lbs.Do not wear delicate clothing or any articles that may be adversely affected by the 4DX effects, and take measures to protect clothing against wind, rain-like conditions, bubbles, and strong scents. Do not eat or drink during intense scenes when the motion chairs will be most active.
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